Iowa natives Heather and Michael Nichting and their dogs Peppy and Scotty have lived at 85 Country Club Drive for the past eight years. Heather owns Regain Physical Therapy PLLC—which markets itself as Regain Physical Therapy & Wellness—a 7,000 square foot space on Monroe Avenue. The business idea began as a dream on a notepad. Not finding the right form of care in previous practices, Heather Nichting knew it was time to strike out on her own. For Nichting, physical therapy is less about the economics of patient-afterpatient and more about personalization. “We believe if we can provide excellent and effective treatment coupled with a comfortable spa-like setting, patients will naturally follow,” she says.